Bespoke is a Copenhagen based Strategic Foresight & Experience Design firm empowering courageous organisations and individuals to use the future as a source of hope and inspiration for the present.


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When information, digitisation and distribution are exploding

When information, digitisation and distribution are exploding

The Christian tale The Golden Legend tells the story of St. Denis who was condemned to be beheaded at the top of Montmartre after being elected as the first bishop by the Christians in Paris. Content halfways the soldiers decapitated St. Denis, but legend has it that a miracle appeared as St. Denis got up, took his head and continued to the top before he died. The same miracle can be said to have happened in the digital age, now as millennials every time they open their laptop are beholding their own head.

In the information age no one have to work hard to gain information. It is all around us. Computers, smartphones, television - we are always only a click away to know everything on anything. The availability of information are changing the way we perceive knowledge. Knowledge is no longer something you are taught nor adopt from books. Knowledge is no longer concentrated, it is rather distributed. Everywhere. Once, schools were the center of knowledge, but know it is distributed - in your own home, in your own pocket - beholding little computers in your own hand - a head full of information, just like St. Denis.

When knowledge is decentralized it gives the power to the people. But science prove that people do not digest knowledge very well when information is shallowly searched on the internet. However, as the perception of knowledge is changing so is the demand for knowledge. In the future, knowledge will not be the important asset. In the future, innovation and creativity will watch the throne. Since knowledge is already available, there is no longer kept any attention to it. Why listen, when you can already access it on your smartphone? Everything said is already written down and ready to stream … unless something new and innovative appears. In the future, technology will be smarter, faster and more knowledgeable than humans and therefore it is not knowledge but passion, critique and innovation that are demanded.

In the future, the era of knowledge, as we know it, is over. The miracle of St. Denis has once again happened, as technology has decapitated everyone and with it replaced a demand for something else - a demand for the power to create what is not already there.

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